Monday, February 10, 2014

"MARKETING" ;"Race and Class" ; & SLAVERY??

Domestic and/(also?) International??
 
One of the ways our current economic and social plights might be viewed is:  in terms of conflicts across borders, versus conflicts within borders.  With the current struggles within our Federal Government; (conflicts between the legislative, judicial, executive branches), we lose sight of  parallels extant, both across borders, and deeper within our borders.
 
P.O.V., (Point of View), is a show aired on local PBS.  You can Google (PBS.org).  Last night's airing of a decade-or-more study of two black boys in Brooklyn, NY, and their struggles with private school education; racial "integration" within that setting; and the losing battles fought by those minority children, their parents, and their communities.
 
"Marketing" which is becoming the Pac-Man devouring our Media, our economics, and our lives, is something we lose sight of;  and the egregious impact it has on every aspect of our daily living.  We are "marketed" ideas that determine how much, or how little, time we have in our daily lives.  We are then "coerced" through the "marketing" process to accept many conditions we would clearly not otherwise accept, given free choices.  BE AWARE; although much of this is clearly "racial" as we have known it in the past; it is rapidly sweeping in CLASS; and is rapidly re-ordering our politics and our lives. 
 
We lose sight of the COERCION inherent in this new approach to "marketing"; thereby, silently and unwittingly accepting conditions that herd us ALL toward slavery to Big Money, Big Data, and the power of Large Corporations and Financial Markets.  Through the lens of the current "marketing" approach to existence, we can see why large issues like HEALTH CARE, EDUCATION, POLITICS, EMPLOYMENT, and FINANCIAL HEALTH, are all important issues where we're losing what little control we use to have.  WHY??

Peter Drucker explained to us in the 1980's the key differences between MARKETING and SELING.
Ours is a nation based on SELLING; from the days of Slavery and the "Snake-Oil" Salesmen in Covered Wagons on the Trail West.  MARKETING is a creature of the Industrial Age.  It is constantly being adapted to the MEDIA age.

Marketing is an outcomes solution sought by starting with the customer, and a focus on actions to achieve the customer's desired outcome.  Selling, in contrast, is an outcomes solution sought by starting with a pre-prepared product or service, or process, and a focus on actions to achieve the salesman's desired outcome.  We are left to assume, in the case of selling, that the outcomes are also those of the customer!!  They rarely are!!

Two examples:  Politicians would have you believe they are public servants.  We know they really are people who are dependent upon raising money from donors who have specific interests.  They are really salespersons!  Minorities who seek "integration" for "assimilation" with whites and/or wealthier people who are also white, are left to assume that they can succeed, even when they know the whites have no incentive to fundamentally change their ways.  The self-deception woven into these "marketing" or "sales" processes have proven to be disastrous for many minorities and/or immigrants who "drink the Kool-Aid" and wonder why they never reach their goals.  Welcome to the Circus of 2014.  All cylinders are being cranked up by the Marketeering Rich as we approach the off-year election of 2014!

Stay Vigilant!  Your Democracy and the Safety and Security of your Family are on the line!  See if you can spot the International Parallels.

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